Data has become the most powerful tool in business today, and telling its story effectively is critical to decision making. Yet color is the most neglected tool in data visualization. With this book, author and DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics. Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of a number of different colors. This book is also a useful teaching tool for learning about proper use of color for data storytelling techniques and dashboarding. You'll explore: The role that color theory plays in data visualization and storytelling Various color techniques you can use to improve your data visualizations How different colors affect your audience's understanding of data visualizations How to use color intentionally to help guide your audience Tips for using colors that can be interpreted by individuals with color vision deficiency How to apply the book's guidelines for use in your own projects

Build, design, and improve advanced business intelligence solutions using Tableau's latest features, including Tableau Prep Builder, Tableau Hyper, and Tableau Server Key Features Master new features in Tableau 2021 to solve real-world analytics challenges Perform geo-spatial, time series, and self-service analytics using real-life examples Build and publish dashboards and explore storytelling using Python and R integration support Book DescriptionTableau is one of the leading business intelligence (BI) tools that can help you solve data analysis challenges. With this book, you will master Tableau's features and offerings in various paradigms of the BI domain. Updated with fresh topics including Quick Level of Detail expressions, the newest Tableau Server features, Einstein Discovery, and more, this book covers essential Tableau concepts and advanced functionalities. Leveraging Tableau Hyper files and using Prep Builder, you'll be able to perform data preparation and handling easily. You'll gear up to perform complex joins, spatial joins, unions, and data blending tasks using practical examples. Next, you'll learn how to execute data densification and further explore expert-level examples to help you with calculations, mapping, and visual design using Tableau extensions. You'll also learn about improving dashboard performance, connecting to Tableau Server and understanding data visualization with examples. Finally, you'll cover advanced use cases such as self-service analysis, time series analysis, and geo-spatial analysis, and connect Tableau to Python and R to implement programming functionalities within it. By the end of this Tableau book, you'll have mastered the advanced offerings of Tableau 2021 and be able to tackle common and advanced challenges in the BI domain. What you will learn Get up to speed with various Tableau components Master data preparation techniques using Tableau Prep Builder Discover how to use Tableau to create a PowerPoint-like presentation Understand different Tableau visualization techniques and dashboard designs Interact with the Tableau server to understand its architecture and functionalities Study advanced visualizations and dashboard creation techniques Brush up on powerful self-service analytics, time series analytics, and geo-spatial analytics Who this book is forThis book is designed for business analysts, business intelligence professionals and data analysts who want to master Tableau to solve a range of data science and business intelligence problems. The book is ideal if you have a good understanding of Tableau and want to take your skills to the next level.